New Rules of Guerrilla Marketing Amid Covid-19

Connie Chi
3 min readMar 29, 2020

When it comes to startups and creating experiences it can be a huge challenge due to a lack of cash flow. This means many startups fail to create those experiences that truly connect with customers. They function primarily on a very basic means of building brand awareness which is just social media but it doesn’t have to be this way. Startup brands must have a love for guerrilla marketing in order to succeed.

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Connie Chi

Founder @TheChiGroup award-winning PR agency working with inspirational talents in film, television, & fashion.