What We Know, Decoding Gen Z

Generation Z, the hottest generation that marketers are trying to understand. They are currently between 13–22 and seem to be unapologetic and unbothered when it comes to social media. This is the first generation that grew up with mobile devices, social media, and smartphones. Gen Z’s are fully aware of the backlash of excessive screen time and enter the birth of viral TikTok dances. Gen Z’s mobile-first mentality means that when it comes to marketing initiatives, brands need to have a mobile-centric approach.

Marketers are being challenged by this generation when it comes to the social landscape. It’s no longer about having a great product but in fact what social good are you supporting as part of your brand’s ethos. It’s now a must because this generation is moved by activism from marriage equality, body positivity, gender identity, and most importantly self-expression.

If brands are curious to know which social platforms Gen Z’s are using, well it’s important to note they grew up on social media so when it comes to recycling your content, they’ll know. The social platforms most commonly used by this generation are Youtube, Instagram, Snapchat, and most recently we can add TikTok to the list. According to Planoly:

• Snapchat: Gen Z, having evolved with the company since its inception in 2011, Snapchat is the original Gen Z platform and…